MISHKA HENNER 

VASEEM BHATTI

Energy Goast

Energy Goast is a nature awareness brand from the heart of the beautiful, volcanic landscape of Cumbria, UK. We’re celebrating the sublime power and fragility of nature using compelling and thought-provoking visual content shared freely across social media.

Against the looming backdrop of natural disaster, Energy Goast explores the explosive origins of the Cumbrian landscape and the occult myths generated by its military and energy infrastructures.

Energy Goast is a nature awareness brand from the heart of the beautiful, volcanic landscape of Cumbria, UK. We’re celebrating the sublime power and fragility of nature using compelling and thought-provoking visual content shared freely across social media.

Against the looming backdrop of natural disaster, Energy Goast explores the explosive origins of the Cumbrian landscape and the occult myths generated by its military and energy infrastructures.

Further information

Energy Goast is a nature awareness brand set up by Vaseem Bhatti and Mishka Henner. The project questions the commodification of ‘nature’ in an age of synthetic landscapes.

Fascinated with the nuclear, military and energy infrastructures that stretch across the West Coast, the agency is a

 shadow of the Energy Coast Masterplan. The masterplan was produced by a regional consortium that sought to attract further energy and infrastructure investment to the Cumbrian economy. Like all outdoors brands worth their salt, one key site on which Energy Goast unravels is Instagram, with a durational campaign that picks apart the visual imagery of nature commodification.

Adverts for the ‘Great Outdoors’ (such as those that drive the neighbouring Lake District’s economy) routinely feature stylised imagery and allusions to the wilderness, but these ‘natural’ spaces are in fact somewhat artificially constructed through conservation laws and initiatives. Featuring insta-stylised imagery overlaid with graphics inspired by military optical equipment, Energy Goast builds from a steady churn of #outdoors content into something more critical, capable of grappling with the foreboding landscape of the Energy Coast and the myth-making that takes place around it.

About Mishka Henner

Mishka Henner is a visual artist born in Belgium, living and working in Manchester, England. He is known for his work in pushing photography in new directions in the internet age. He frequently works with publicly available online imagery, such as Google Earth, Google Street View, and YouTube, and he is also known for his adoption of print-on-demand as a means to bypass traditional publishing models. His interests lie in infrastructures of cultural and industrial production, often tangling the two together to explore the aesthetics of mass consumption. He has exhibited at MoMA (New York), Centre Pompidou (Paris) and the Victoria & Albert Museum (London).

↳Visit artists website

About Vaseem Bhatti


Vaseem Bhatti was born in Glasgow, and currently lives and works in both Manchester and Cornwall. He also works under the pseudonyms EHQuestionmark and Bhatoptics. His work deals with notions of facade and surface, frequently questioning the boundaries of material truth, fetishism and hierarchies. Commissions include work for artists Banksy, Futurefarmers and Etoy. He also works with musicians, producing visual material for artists such as the late MF Doom, Gruff Rhys and Danger Mouse, and organisations or labels such as The Modernists Society, Warp Records and Pentagram.

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